Feestje bouwe? App Douwe

Lowlands is no stranger to drugs, but hey, we don’t judge. We just prefer if people choose a good coffee instead. That’s why together with Douwe Egberts we introduced a new character this year: Douwe the Dealer.

Douwe came to life as a mysterious guy in a red cap, whose number spread across the entire campsite through stickers, AirDrops, and WhatsApp groups. Everyone who texted him received a live location for the ultimate pick-me-up: a steaming cup of coffee. By the end of the weekend, “Douwe” had campers lining up for their daily fix of caffeine.