Netflix
- Client
- Type
- Year
- Netflix
- Campaign
- 2019-2022
One of the biggest Dutch shows of all time deserves a campaign that matches it. We’ve partnered with Netflix over the years to bring this iconic show to the masses.
At the center of our work on the Undercover franchise was creating a wild variety of video assets for TV, social and online. From a recap with TV icon Paul Jambers to a special edition of a famous Guus Meewis song. And from a sketch with influencer Bram Krikke to a promo with not only Virgil van Dijk but also Daley Blind and Frank de Boer.
All of these videos served as ads and PR plays at the same time, generating lots of buzz for the show.
All of these videos served as ads and PR plays at the same time, generating lots of buzz for the show.
Besides online presence, we also made sure the Undercover franchise was visible in the streets. Even on the water, by turning the Amsterdam ferry into a Ferry Ferry! Also we reached the audience in the heart by creating Brabant’s biggest billboard in Brabant dialect.
Next to that we turned our famous friends into diehard fans of the show, by giving inviting them to the world of Undercover. We created immersive experiences, by hosting a premiere at a camping site and in a drugs lab. With hundreds of posts on influential channels as a result.
Next to that we made sure you could find Undercover everywhere: on the radio, on socials, and even on the information kiosk in your local supermarket.
