In this campaign, we put Swapfiets’ positive activism front and center: we should all own less stuff. And as a big frontrunner in the possession-to-use economy, Swapfiets has a great ambitious story to tell.
To reflect the energy of the Swapfiets generation, we built the campaign with an eclectic mix of footage, graphics and statement pieces. This style is well suited for easy adaptation into different channels, moments and sizes.
We made sure each frame of the hero video is usable as a separate statement piece; on socials, YouTube bumpers, folders, store window or anywhere you can imagine. This made sure we delivered the most bang for our buck. Who in Gen Z has time to watch a 60 second ad anyway?