Netflix
- Client
- Type
- Year
- Netflix
- Campaign
- 2021
The fan base for La Casa de Papel has a truly remarkable love for the show. To celebrate its final season, we helped Netflix pull out all the stops.
We transformed Hotel Indigo The Hague — a former bank! — into a fully La Casa de Papel branded El Hotel de Papel.
We invited influencers to stay the night in El Hotel de Papel and take a crack at breaking into the vault and stealing some gold. The immersive experience was a huge production with actors, sets, personal suits, hidden rooms and an exciting laser maze.
Of course we also opened the event for fans.
Of course we also opened the event for fans.
The activation was picked up by news outlets around the country, drumming up a huge buzz for the upcoming final season on La Casa de Papel.
