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La Casa de Papel

Netflix

  • Client
  • Type
  • Year
  • Netflix
  • Campaign
  • 2021
The fan base for La Casa de Papel has a truly remarkable love for the show. To celebrate its final season, we helped Netflix pull out all the stops.
LCDP-hotel
We transformed Hotel Indigo The Hague — a former bank! — into a fully La Casa de Papel branded El Hotel de Papel.
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We invited influencers to stay the night in El Hotel de Papel and take a crack at breaking into the vault and stealing some gold. The immersive experience was a huge production with actors, sets, personal suits, hidden rooms and an exciting laser maze.

Of course we also opened the event for fans.
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The activation was picked up by news outlets around the country, drumming up a huge buzz for the upcoming final season on La Casa de Papel.

Undercover

Netflix

Brand Campaign

KFC

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