Krasloten asked us to create an activation for a younger target audience (24+) that captures the thrill of doing scratch cards. So we thought: what is more thrilling than doing a scratch card and instantly knowing if you’ve won something or not? Well, what about doing that while being 7 meters up in the air? This resulted in the world’s biggest scratch card of which people could abseil from. We did this on one of the Netherlands finest festivals: Dutch Valley.
Together with our partners we concepted, designed and produced this insanely huge scratch card. And also we made sure that next to being visible on the festival, the activation was also visible online. By creating social ads, teasers, an aftermovie and supporting photography which we distributed over different channels.
This resulted in lots of happy festival goers, a bunch of likes and a happy client.