KFC
- Client
- Type
- Year
- KFC
- Activation
- 2020
When you’re the last big fast food chain to launch a vegetarian product, you’d better do it with pizzaz.
We helped KFC drum up some national buzz for its veggie range.
We helped KFC drum up some national buzz for its veggie range.
During the Week Zonder Vlees (the week without meat), we launched a completely green vegetarian KFC in the heart of Rotterdam.
All week the green restaurant served only vegetarian meals, generating huge crowds and a lot of IG Stories.
We were happy to receive lots of press attention for the restaurant, making sure everyone knew KFC had Veggie.
We were happy to receive lots of press attention for the restaurant, making sure everyone knew KFC had Veggie.
Next to the restaurant, the launch of veggie was of course supported with ATL communication, including this notable radio spot.
